EchoSpark

Overview

EchoSpark was built as a fast, conversion-optimized landing page for BoldSystem—a SaaS company focused on AI tools for streamlining enterprise workflows. The goal was to design a modern, technical, and performance-first experience that could turn traffic into real leads.

We were tasked with creating a bold digital presence that aligned with the product’s speed and simplicity.

Research & Planning

Our discovery phase involved analyzing competitors and running interviews with the client’s marketing and engineering teams. We focused on identifying friction points in their old landing and gathering inspiration from top-tier SaaS sites.

Project Goals:

• Design a responsive, bold landing page to drive demo signups

• Emphasize speed and technical clarity

• Make it easy for marketing to update copy using Framer CMS

Design & Development

We took a dark, technical design approach—leaning into high-contrast sections, clean typography, and structured layout blocks to enhance readability and conversion flow.

UI/UX Focus:

• Hero headline with clear CTA

• Feature rows with Lottie interactions

• Testimonials & pricing integrated via CMS

Development Highlights:

• Built in Framer for real-time collaboration and CMS control

• Animations powered by GSAP for scroll effects

• Optimized images with lazy loading and asset compression

Key Features

• CMS Integration: Easy client edits via Framer CMS

• Responsive Layout: Optimized for desktop and mobile

• Microinteractions: Smooth hover and scroll transitions

• Performance Focused: Passed Lighthouse audit with 90+ scores

Outcomes

The EchoSpark launch led to a 38% boost in demo signups within the first month. The client also reported improved engagement, longer time-on-page, and a positive reaction from internal stakeholders and investors.

Tech Stack

Framer, React, TypeScript, GSAP, Framer CMS